Financial Management and Promotional Activities
- Published: Friday, 22 April 2016 05:25
Major – Technology of Transport Facilities
Qualification (degree) – Master
Course modules (units, topics):
The course consists of the following units and topics:
1. Promotional activities.
Topics: Promotional activities of a transportation company. Price and pricing factors in transportation activities. Market structure and pricing in transportation activities. Tools of efficient corporate promotional activities.
2. Financial management.
Topics: Theoretical framework of financial management. Methods of economic diagnostics of financial and investment management efficiency at transportation companies. Working capital and money turnover management. Capital price and its control.
Activities:
- Teacher-led group activities in a classroom;
- Extracurricular self-study of the teacher’s assignments and tasks, including the use of educational facilities (obligatory);
- Tutorials.
Total – 180 hours
Total credit points – 5
Practicals – 54/30И
Midterm assessment – examination
