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Marketing in Education

Academic programme abstract on Marketing in Education

Major – Teacher’s Training

Master’s degree programme – Pre-school education management

Degree – Master

Course units:

Marketing in a modern management concept.

Marketing essentials and contents. 

Main points, methods and functions of marketing.

Market segmentation, selection of target segments and positioning of educational services.

Marketing research.

Marketing planning.

Educational service marketing and pricing.


  • Teacher-led group activities in a classroom;
  • Extracurricular self-study of the teacher’s assignments and tasks, including the use of educational facilities (obligatory);
  • Office-hours.

Total – 72 hours

Total points – 2

Laboratory classes – 8

Midterm assessment – examination

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